Groupthink kills discovery.

We’ve heard it all before.  “Leave your ego at the door.” “There’s no ‘i’ in team.” “Invoke the wisdom of the crowd.” “Two heads are better than one.” And so on. There is no denying the importance of collaboration and the participatory design process but you can’t really park an ego. It tends to follow you around. Striving for healthy self-awareness is key. Not only for expressing your perspective on any evidence that has been gathered, but also to trigger the release of tacit knowledge. Making an assertion is not about the volume of an individual voice or the rhetoric of a personal preference. It’s about finding an original insight which appears to spring forth from a single fresh perspective, while surrounded by many.